Grow your revenue faster with Salesforce e-commerce powered with AI

In the fast growing world, things are changing speedily. It all begins with e-commerce integration that how positively your brand welcomes this change and connects well with today’s consumers.

The demand of modern shoppers is to gain shopping experiences anytime, anywhere, on any device. They expect to involve and interact with your brand on any channel. The preferred channels can be social, mobile, online or in-person. Your e-commerce system must be assimilated with inventory management, marketing and back-end accounting systems to convey this kind of customer experience. 

Leading as one of the most preferred CRM solution providers, ‘Salesforce’ is used over 150,000+ like-minded companies. A massive unit of experts and evangelists use Salesforce to bring customers and their associations together. Salesforce helps associations in tracking marketing, service customers, close deals and easily collaborate & share files on any device. The ultimate target to accomplish with it is to associate a business with dedicated users. 

One of its greatest products is E-commerce solutions. It consists of developer-friendly tools for building flexible, custom ecommerce sites with relevant APIs. Moreover, it allows creating a seamless journey with third-party components across every touchpoint.

Thus, in order to win many hearts, companies need to deliver substantial marketing, sales & ecommerce services and prove that they have needs and interests of customers in their mind.

Create ecommerce experiences with few clicks-

Salesforce has come up with a new feature in Commerce Cloud, ‘Page Designer’. It has given ease to its customers by allowing them to design without the need of HTML or coding experience through it. Merchandisers and marketers can maintain and publish content with limited IT knowledge.

Page Designer is launched in B2C Commerce beta, which empowers business users to design, schedule and publish their pages, preview the changes across all touchpoints including device type, customer persona, schedule & locale and much more.

Ultimately, Page designer associates the non-technical identities with technically surrounded e-commerce things.

The new MuleSoft Accelerator for faster system-

As surveyed, brand leader says, they maintain disparate front-end systems to manage consumer engagement. 

Customers demand for better and convenient ways to extend their commerce interactions with their shoppers– through social media, mobile applications, etc. 

Thus, Salesforce Commerce Cloud enables its customer to go faster by providing them with best practices to involve with pre-built AI templates. This feature will also help customers to start creating new commerce experiences such as product configurators, social marketplaces and Chatbots. 

New solution kits by Heroku and Commerce Cloud-

Heroku is a Salesforce cloud platform for building, deploying, monitoring and scaling world class business applications. The solution kits created are meant for the IT developers to empower their teams and take B2C commerce beyond storefront. 

Therefore, as far as the association of non-electronic commerce with globalization is concerned, Heroku like platforms act as potential associates as one can build premium tailor-made commerce app through them.

AI Powered Commerce Platform –

Salesforce took a smart step by creating smart ecommerce with an AI-driven intelligence. 

Salesforce had already introduced its Commerce Cloud’s ‘Einstein Product Recommendations, Predictive Sort, Search Dictionaries and Einstein Commerce Insights’ to personalize shopping and automate merchandising.

Salesforce has broadened the power of AI beyond Ecommerce site.

Its new Einstein Commerce API allows associations to easily extend their product recommendations to any customers’ accessibilities like mobile app, clienteling devices or marketing & customer service channels.

This feature also personalizes commerce experience at a greater level, no matter how and where your shopper interacts with your brand. With the help of Salesforce’s Commerce Insights, the retailers will understand the correlations between the products customers purchase. 

Many associations think of an AI as an expensive undertaking and would need experts to implement it. 

It isn’t the way. But it is easier than you think. Salesforce is the only CMS with AI infused ecommerce solution and…

1. No data scientist requirement.
2. Time-saving capabilities.
3. Adept learning feature.
4. Easy Personalization.

With ‘Einstein Commerce Insights’– a powerful shopping basket dashboard analyzes customer’s habits. Its visual tools demand no training, rather gives you deep analysis of the metrics to plan and promote better shopping experience.

Another component of Salesforce is ‘Einstein Search Dictionaries’. With this component you will never miss a search term. This feature consumes all the relevant site’s searches, and filters all popular terms into your directories. 

The in-built AI algorithm recommends the appropriate synonym list assuring best relevant search results every single time.

There are other two Salesforce powerful AI-driven capabilities to automate merchandise and delight your customers respectively.

AI- Driven Product Recommendations for Commerce Store 

We are surrounded with the latest AI technology and could see them in various apps like Netflix that recommends shows, movies and movies (as per your preferred genre). 

When these kinds of brands offer convenience to the customers, it gives a real challenge for other retailers to keep up with the same.

Salesforce’s Einstein Product recommendation feature is driven by machine learning that powers 1:1 personalized shopping experience throughout the ecommerce online store. 

Black Diamond saw more than 15% increase in revenue after switching to Product Recommendations powered by Salesforce Commerce Cloud Einstein.

With data-driven AI in-hands of any retailer, be it big or small, can…

1. Automatically collect valuable product data, order history and live customer clickstream.
2. Recommend products to those customers who haven’t signed in.
3. Eradicate the time consumed during manually merchandising each page.
4. Increase productivity by making the store associates feel confident about recommendations to get to store floor faster.
5. Easily allow user to add business rules to accommodate brand preferences with user interfaces. 
6. Leverage AI without the need of hiring data scientist or train somebody for the process. 

Using Machine learning to have personalized product results 

The biggest risk in ecommerce or any other business is losing your customer if not presented with the right product at the very first time. 

Another challenge faced by the retailers is, hiring a resource to manage sorting of complex rules and provide data-driven personalization. 

Salesforce makes things a lot easier by providing its customers with Commerce ‘Cloud Predictive Sort’. 

This feature is infused with AI to personalize product assortments throughout the shoppers’ journey.

Predictive Sort helps in increasing conversion by eliminating their search time of their product through few clicks. Merchandisers can easily turn on this feature for search drop down, search pages and category grid pages.

Einstein Predictive Sort have raised +9.1% higher revenue/visitor and +3.8% higher conversion rates.

With AI-infused, online shopping experience can be delightful through such methods-

1. Even the micro-moments spent on the screen by the customer must be valued to provide them an adequate solution.
2. Transforming the tradition of searching through context into power relevant search results.
3. Enabling product sort personalization into current B2C commerce business tools so that it saves you a lot of time.
4. Also, eliminate the guessing game of sorting rule to power the best results for each individual. 

To Conclude –

With the help of Salesforce Commerce cloud, you will be able to have a complete view of your customers by associating your commerce data with the market, customers and more. 

From mobile apps to digital storefronts, it builds every aspect of the experience using customized front-end. It extends AI intelligence into new consumer touchpoints with the new Einstein API and enable personalized recommendations.

It also creates customized solutions for customers to shop in store or on the go, delivering amazing commerce experiences anywhere with next-generation shopping experiences. 

Also you can grow your revenue by utilizing Drupal web development technology. Create your e-commerce based website with the help of this CMS. Drupal contain a lot of qualities that customers search and require in digital platform.